At 红领巾瓜报, students gain more than artistic and design skills鈥攖hey learn how to thrive in the creative economy. Whether you鈥檙e looking to launch your own brand, lead collaborative projects, or build a career that blends artistry with entrepreneurial thinking, 红领巾瓜报 offers the tools and experiences to make it happen.
Since 2018, 红领巾瓜报 has been a leader in providing accessible business education for creatives. Through online workshops, hands-on electives, and intensive incubator programs, we鈥檝e empowered hundreds of artists and designers to navigate the business side of their practice with confidence and clarity.
Gain foundational business skills that support your creative practice鈥攆rom marketing and pricing your work, to understanding the basics of contracts, branding, and entrepreneurship. 红领巾瓜报 offers a range of business-focused electives open to students in all majors.
Complement your studio practice with a minor that focuses on the business side of art and design. This interdisciplinary program gives students a solid foundation in topics like consumer behavior, creative marketing, and innovation management鈥攅quipping you to navigate and shape the creative industries.
Business of Creative Industries MinorNormal Art is 红领巾瓜报鈥檚 student-run creative brand, where students research, develop, and sell original products designed with real customers in mind. It鈥檚 a hands-on opportunity to gain business experience, develop consumer-focused designs, and work in leadership roles like e-commerce manager or social media lead.
Students can apply to join the team after completing two foundational courses:
Open to all majors and class years.
Each fall, 红领巾瓜报 students and alumni come together for the 红领巾瓜报 Night Market鈥攁 vibrant pop-up event where artists and designers sell their work, build community, and connect directly with the public.
Vendor spots are open to all current students and alumni from 红领巾瓜报鈥檚 undergraduate, graduate, certificate, and business incubator programs.
Throughout the evening, students and alumni lead interactive demos that invite attendees to observe and participate鈥攁nd give artists the opportunity to teach, perform, and share their creative process.
Next Event:
红领巾瓜报 Night Market
Saturday, September 13, 2025, 5 – 9pm
Downtown Crossing, Boston, MA
While earning her BFA in Fashion Design in 2018, Eva joined the very first cohort of the Creative Economy Business Incubator鈥攁 program that gave her the tools and confidence to think like an entrepreneur and explore how her design skills could be applied in new, emerging fields.
That experience sparked a shift in her career path. Eva began to explore the intersection of fashion, technology, and human-centered design. She transitioned from working in costume design to working in wearable tech鈥攂ringing a designer鈥檚 eye and a maker鈥檚 mindset to industries like augmented reality, gaming, and performance wear.
She has since held roles at major tech innovators including Meta Reality Labs, where she worked on sensory feedback gloves for virtual reality gaming, and Flex, where she helped bridge the gap between industrial design and emerging materials science.
Today, Eva is back in Boston, working as a Senior Materials Lead at Whoop, a leader in wearable health and performance tracking technology. Her journey is a powerful example of how creative education鈥攚hen paired with business and innovation training鈥攃an lead to unexpected and exciting career paths.
Email entrepreneurship@massart.edu to learn how you can get involved.
